Several years ago, the Sundance film festival established an Industry Office to assist film industry attendees at the fest, many of whom are buyers scouting for films to acquire. That was an apparently reluctant acknowledgment of what everyone already knew: the festival had become a marketplace as well, and a frenzied one at that. Companies routinely overpaid for movies that later flopped.
Sunny Outlook for Studios at Sundance
Sunny Outlook for Studios at Sundance
Sunny Outlook for Studios at Sundance
Several years ago, the Sundance film festival established an Industry Office to assist film industry attendees at the fest, many of whom are buyers scouting for films to acquire. That was an apparently reluctant acknowledgment of what everyone already knew: the festival had become a marketplace as well, and a frenzied one at that. Companies routinely overpaid for movies that later flopped.