No Place for Undisclosed Product Placement, Says WGA
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The WGA told the FCC that product placements in TV shows should be flagged by a crawl on the bottom of the screen alerting viewers to the placement, reports Variety. The WGA wants the crawl to identify the product and the sponsor, and include a disclaimer that the writers and actors don't endorse the product. (No word about the directors.) In my opinion, the idea of a crawl doesn't have legs.
No Place for Undisclosed Product Placement, Says WGA
No Place for Undisclosed Product Placement…
No Place for Undisclosed Product Placement, Says WGA
The WGA told the FCC that product placements in TV shows should be flagged by a crawl on the bottom of the screen alerting viewers to the placement, reports Variety. The WGA wants the crawl to identify the product and the sponsor, and include a disclaimer that the writers and actors don't endorse the product. (No word about the directors.) In my opinion, the idea of a crawl doesn't have legs.