Hollywood’s Agency Landscape Reshaped by Battle to Be No. 4

A3 Artists Agency has sent letters of purchase inquiry to several peers — and says it's in talks with one — while multiple rivals tout themselves as full-service alternatives to the Big 3.

The closing of CAA’s closely watched megadeal for rival ICM last June and the reverberations of the Writers Guild’s years-long standoff with agencies over packaging fees and affiliate productions have reshaped Hollywood’s representation landscape. With only three majors left — CAA, Endeavor-owned WME, and UTA — there’s now a race among midsize firms to become the de facto No. 4.

For more, read my story at The Hollywood Reporter.